Airbnb Experiences Relaunch: What’s Next?
A Sneak Peek at the Future of Airbnb Experiences
Airbnb is set to relaunch its Experiences platform, and we’ve got the scoop on what’s changing. After a two-year hiatus, Airbnb is gearing up to bring back its unique experiences, and it’s going to be a game-changer.
Emphasis on Video Content
One of the major changes is the emphasis on video content. Gone are the days of static photos; instead, Airbnb is focusing on short-form, TikTok-like clips to showcase its experiences. And it’s already working! According to sources, Airbnb is already using more videos for experiences today than it did earlier.
Bigger and Better
So, what can we expect from the relaunch? For starters, Airbnb is broadening its audience by tailoring experiences to local audiences in their own towns. Think little-known gems around town or Mafia-foodie-themed tours in the cities where you live. It’s been tried before, but not at the scale that Airbnb can bring to it.
What’s Next? 📅
Airbnb has announced that it will be taking applications for new experiences in September 2024, with a target date for a wholesale relaunch in May 2025. But what can we expect from the new experiences? For one, expect a more robust technology behind categories, making it easier to discover and book experiences.
Challenges Ahead
Of course, there are challenges ahead. Chesky has hinted that Airbnb will need to find a balance between making experiences unique and more mainstream. And with the rise of rival platforms like GetYourGuide and Viator, the competition is heating up.